I was part of the BUCK team on their collaboration with LinkedIn to create the platform’s first-ever Year in Review experience; a fresh, animated take on looking back, spotlighting each member’s 2025 with stats, highlights, and celebration.
Designed to resonate with LinkedIn members across the whole professional spectrum, from early-career folks to established professionals, the project needed to feel celebratory and clear across three languages and over 200,000 possible user journeys. The work focused on rigorous systems thinking, building a modular framework that could scale while remaining visually consistent.
My role was art director and I helped shape the visual language through layout, illustration style, color, typography, and motion behavior; always focusing on clarity and consistency as the system expanded.
Designed to resonate with LinkedIn members across the whole professional spectrum, from early-career folks to established professionals, the project needed to feel celebratory and clear across three languages and over 200,000 possible user journeys. The work focused on rigorous systems thinking, building a modular framework that could scale while remaining visually consistent.
My role was art director and I helped shape the visual language through layout, illustration style, color, typography, and motion behavior; always focusing on clarity and consistency as the system expanded.
