I partnered with And/Or to develop a social design toolkit and visual system for CMT that captures the evolving spirit of country music—celebrating its diverse, contemporary artists and cultural trends. We pulled design influence and inspiration from classic country music ephemera like Nashville’s legendary Hatch Show Print concert posters, album artwork and the typography of letterpress and analogue printing to create a visual language with a robust set of layouts and options to keep the social content feed evolving and fresh.